We as a business, like many others realise that creating videos to market our services in a must.
In todays’ fast paced environment, potential clients are more likely to watch a short video to introduce a product or service, than to read through the pages of a brochure.
Once we started creating our video however, we realised that it’s not as easy as it looks, there are so many things to consider………….
- Think about your target audience, what do they want to see? What problems do they face that your service can solve? What benefits does the service bring? At Asset Handling we know all the advantages of Programme Insight Manager and what a powerful tool it is when managing projects but what is the best way to get this across?
- Don’t use jargon and abbreviations, this was a difficult one for us as even the system is abbreviated to PIM. Other tech companies know that abbreviations are rife but it can’t be assumed everyone will know what they mean.
- Producing a video that is too long, our first attempt was twice as long as the final version, it’s a difficult balance between getting all the information across and holding someone’s attention.
- Trying to deliver too many messages, again this was tricky for us to navigate, as there are so many great features to PIM we wanted to share, in the end we decided that the first would be an overview of the software and we would later create a series of videos to explore PIM in depth.
- Too much talking, no enough showing. Filming a product in use is more visually appealing than a colleague just talking through it. For us demo was the best way to showcase PIM, we decided on a video running through the software visually with a voiceover explaining what was on screen.
- Enlist the help of a professional videographer, you know your own service but might not be best placed to showcase it. That was certainly the case with us, once we had the right people in place it all flowed more easily.
Hope the tips above help you think if you are about to embark on creating your first business video, we got there in the end with our first foray and here is the finished result.
We’ve mentioned PIM in previous blogs on the site but it’s worth mentioning that the system is constantly evolving and improving to ensure our Clients get the best out of the software.
To recap, Programme Insight Manager (PIM) is an Integrated Programme Management solution which provides real time insight into every aspect of project performance.
Integrated with Business Intelligence technology and leading planning and controls software, PIM allows you to, visualise project performance on a range of key metrics designed for your business, including time and cost, access real time project information including schedules, actions, milestones and performance, improve knowledge and performance by utilising information available and lessons learned from completed projects and access appropriate data and track projects performance
Perpetual development and progress is a key feature of the system with knowledge from previously completed projects being re-used, to streamline processes, minimise risk and eliminate re-work.
This continuous improvement also works for the system as a whole with enhancements born from known issues as PIM operates.
In January the latest upgrade 1.9 was released to our Clients containing fixes to known issues in addition to the system enhancements. These improvements included;
Reports embedded into the commentary page giving admin users the ability to embed reports into commentary page. This will provide a split screen enabling users to view a report while writing commentaries in grid form on the same page. This gives a more user friendly visual representation of the data and commentary while the user is completing the tasks.
Enhancements to the ‘To Do’ module, within the ‘To Do’ module all team members with access to a Project will be enabled with the ability to view, add and update the Project Tasks, spreading the workload and giving an improved overall view of the current status of the Project in real time.
TIBCO Business Intelligence upgrade with the ability to call dashboards from PIM, this release includes a number of improvements to Dashboards, Scheduler, Data Connectivity and Jasper Studio. This January PIM release will give users the ability to call Reports and Dashboards from PIM and allowing more choice in the configuration of reports.
The addition of an Administration Reports page, this has been added for administration, data mapping, data validation and exception reports.
A new Risk Dashboard and Risk Monte Carlo Sensitivity Analysis has been added, this is a powerful risk management tool, taking a number of factors to identify and calculate risk. The dashboards produced provide a clear visual of how different factors affect the risk helping users prioritise risk. See below examples of some of the charts which can be produced.
Also the creation of a Feedback Form as requested by our Clients.
Plans are already being laid for the next upgrade to PIM, to continue to grow and improve this constantly evolving system.